HOYA VISION CARE

role: Concept Creative & Copywriter

Agency: Nomads

HOYA is one of the world’s leading manufacturers of optical lenses and medical equipment. Working both B2B and B2B2C meant confronting the challenge: how do you sell spectacle lenses to eye care professionals?

The answer: create engaging campaigns that visualise patients’ issues, helping opticians to better communicate with their customers and present them with solutions to problems before they’ve even had the chance to say, “And which is clearer, A or B?”

Bring Your World Into Focus: HOYA VisuPro

The Bring Your World Into Focus campaign for HOYA VisuPro lenses was designed to illustrate the vision issues commonly experienced by pre-presbyopic patients, such as blurred vision and issues focusing while reading. By visualising the problem, patients are more likely seek a solution.

For Any Unexpected Journey: HOYA Hi-Vision Meiryo

Hi-Vision Meiryo, HOYA’s premium lens coating, boasted advanced glare-free, water-repellence, and scratch-resistance properties: protecting glasses from whatever conditions life may find you in. So we developed a campaign showing clear vision come rain, shine, or unexpected baking explosion.

QUARTERLY SOCIAL CONTENT

As a B2B2C client, HOYA required social content that would engage eye care professionals on their level, rather than the patient-focused communication style of campaigns. We developed assets which could be addressed to, as well as used by, ECPs to share on their own platforms to raise awareness and target specific information at regular intervals throughout the year.